Schlagwort-Archive: Harvard Business School

Google-Kritik aus Havard Business School – Shoshana Zuboff: Überwachungskapitalismus

Shoshana Zuboffs Arbeiten zum Überwachungskapitalismus bieten eine gute Ergänzung des hier vertretenen Konzeptes vom Inversen Panoptismus, weil sie die Überwachungskultur von ihrer ökonomischen Seite her analysieren: Kritisch, aber dank ihrer Herkunft aus der HBS (Havard Business School) in der Sprache der herrschenden Machteliten der westlichen Wirtschaftswelt. Über Zuboffs enge Beziehung mit dem FAZ-Herausgeber und Netzfirmen-Kritiker Frank Schirrmacher haben Zuboffs Thesen den deutschen Sprachraum schneller erreicht als den angelsächsischen (sicher auch, weil Technikkritik bei uns traditionell stärker vertreten ist). Ende 2018 erschien ihr Buch dazu zuerst auf Deutsch (!), Januar 2019 die am. Ausgabe. Mehr zum Buch, zu Zuboff und ihren FAZ-Artikeln hier:

Das Zeitalter des Überwachungskapitalismus

Verlagstext:

Das Zeitalter des ÜberwachungskapitalismusGegen den Big-Other-Kapitalismus ist Big Brother harmlos

Die Menschheit steht am Scheideweg, sagt die Harvard-Ökonomin Shoshana Zuboff. Bekommt die Politik die wachsende Macht der High-Tech-Giganten in den Griff? Oder überlassen wir uns der verborgenen Logik des Überwachungskapitalismus? Wie reagieren wir auf die neuen Methoden der Verhaltensauswertung und -manipulation, die unsere Autonomie bedrohen? Akzeptieren wir die neuen Formen sozialer Ungleichheit? Ist Widerstand ohnehin zwecklos?

Zuboff bewertet die soziale, politische, ökonomische und technologische Bedeutung der großen Veränderung, die wir erleben. Sie zeichnet ein unmissverständliches Bild der neuen Märkte, auf denen Menschen nur noch Quelle eines kostenlosen Rohstoffs sind – Lieferanten von Verhaltensdaten. Noch haben wir es in der Hand, wie das nächste Kapitel des Kapitalismus aussehen wird. Meistern wir das Digitale oder sind wir seine Sklaven? Es ist unsere Entscheidung!

Shoshana Zuboff war 1981 eine der ersten Frauen, die an der Harvard Business School einen Lehrstuhl bekamen. Bereits 1988 schrieb sie den Best- und Longseller „In the Age of the Smart Machine“, in dem sie als Sozialwissenschaftlerin und Ökonomin die technologischen Entwicklungen und daraus resultierenden Kontrollmechanismen vorhersagte. Mit dem Begriff „Dark Google“ prägte sie 2014 maßgeblich die Debatte um die digitale Zukunft und Big Data. Das Magazin strategy+business bezeichnet sie als eine der elf originellsten Wirtschaftsdenkerinnen und -denker der Welt. Shoshana Zuboff lebt in Maine (USA).

FAZ-Artikel: Dark Google (30.4.2014)

Dt.Fassung:  Die Google-Gefahr : Schürfrechte am Leben

Ob wir es wahrhaben wollen oder nicht: Wir erleben das Entstehen absoluter Macht. Die Internet-Giganten, Google an der Spitze, übertragen ihre radikale Politik vom Cyberspace auf die reale Welt. Sie werden ihr Geld damit verdienen, dass sie die Realität kennen, kontrollieren und in kleinste Stücke schneiden. (…)

Zuboff griff in diesem FAZ-Artikel Eric Schmidt direkt an:

„Eric Schmidts Artikel in der F.A.Z., der in Wahrheit ein Sendschreiben an die Europäer ist, zeigt Anzeichen solch eines Absolutismus. Demokratische Kontrolle wird als „plumpe Regulierung“ abgetan. Die Ausdrücke „Internet“, „Web“ und „Google“ werden verwendet, als wären sie austauschbar und als stünden die Interessen von Google für das gesamte Web und das Internet. Das ist ein Taschenspielertrick, der von den wirklichen Problemen ablenken soll. Schmidt warnt, wenn die EU den Praktiken von Google entgegentrete, könne daraus „ein schwerer Rückschlag für die Innovationskraft in Europa“ resultieren. Genau das Gegenteil dürfte zutreffen. Gerade wegen Googles genialer Fähigkeiten in der Wissenschaft der Überwachung, wegen der Unverfrorenheit, mit der das Unternehmen die Nutzer enteignet und sich deren Datenschutzrechte selbst aneignet, und wegen des aggressiven Vorgehens der NSA verlieren die Menschen das Vertrauen in das gesamte digitale Medium. Und erst dieser Vertrauensverlust droht die Innovation abzuwürgen.“ (…)

-Ein etwas weitscheifig-feuilletonistischer Text, aber durchaus lesenswert! Zuboff widmet ihr Buch auch ihrem verstorbenen Freund Frank Schirrmacher.

„Die Gesellschaft ist immer mehr zu einem Objekt geworden, das in Verhaltensdaten transformiert wird, um kontrollieren und verändern zu können“, sagt die Wirtschaftswissenschaftlerin Shoshana Zuboff. Ihr zufolge leben wir in einem „Zeitalter des Überwachungskapitalismus“, der sich vor allem in der Datensammelwut von Digitalkonzernen wie Google, Amazon oder Facebook widerspiegelt. Und der einerseits etwas vollkommen Neues ist, andererseits der klassischen Dynamik des Kapitalismus folgt: „Man geht schon länger davon aus, dass Kapitalismus sich entwickelt, indem Anspruch auf Dinge erhoben wird, die bisher immer außerhalb des Marktes existiert haben, und diese Dinge dann in den Markt integriert und zu Ware erklärt werden, die gekauft und verkauft werden können“, sagt Zuboff unter Verweis auf Karl Polanyis wirtschaftshistorischen Klassiker „The Great Transformation“ von 1944. (…) DLF zu Zuboff

FAZ-Artikel von Shoshana Zuboff, DLF, HIIG (Google Institut)

http://www.faz.net/aktuell/feuilleton/debatten/die-digital-debatte/unsere-zukunft-mit-big-data-lasst-euch-nicht-enteignen-13152809.html

http://www.faz.net/aktuell/feuilleton/medien/die-strategie-von-google-und-facebook-ueberwachen-und-verkaufen-15802775.html

http://www.faz.net/aktuell/feuilleton/debatten/die-digital-debatte/shoshana-zuboff-googles-ueberwachungskapitalismus-14101816.html

http://www.faz.net/aktuell/feuilleton/debatten/die-google-gefahr-zuboff-antwortet-doepfner-12916606.html

https://www.deutschlandfunkkultur.de/shoshana-zuboff-das-zeitalter-des-ueberwachungskapitalismus.950.de.html?dram%3Aarticle_id=429944

https://www.hiig.de/en/events/shoshana-zuboff-surveillance-capitalism-and-democracy/

Zuboff Video Triangulation 380

Triangulation 380: The Age of Surveillance Capitalism (interview)
Jan 11th 2019      Hosted by Leo Laporte 
Shoshana Zuboff, author of ‚The Age of Surveillance Capitalism‘

 

The Guardian, James Bridle: The Age of Surveillance Capitalism by Shoshana Zuboff review – we are the pawns

Tech companies want to control every aspect of what we do, for profit. A bold, important book identifies our new era of capitalism

The litany of appropriated experiences is repeated so often and so extensively that we become numb, forgetting that this is not some dystopian imagining of the future, but the present.  Originally intent on organising all human knowledge, Google ended up controlling all access to it; we do the searching, and are searched in turn. Setting out merely to connect us, Facebook found itself in possession of our deepest secrets. And in seeking to survive commercially beyond their initial goals, these companies realised they were sitting on a new kind of asset: our “behavioural surplus”, the totality of information about our every thought, word and deed, which could be traded for profit in new markets based on predicting our every need – or producing it. (…)

Fazit: The work begins in demolishing the framework of this world order, but it continues in the establishment and enactment of new and better futures.

Full text: The Guardian Review Zuboff

wikipedia zu Zuboff (Auszüge)

She received her Ph.D. in social psychology from Harvard University and her B.A. in philosophy from the University of Chicago. Zuboff joined the Harvard Business School in 1981 where she became the Charles Edward Wilson Professor of Business Administration and one of the first tenured women on the Harvard Business School faculty. In 2014 and 2015 she was a Faculty Associate at the Berkman Center for Internet and Society at the Harvard Law School.

Zuboff’s new work explores a novel market form and a specific logic of capitalist accumulation that she named „surveillance capitalism“. She first presented her concept in a 2014 essay, „A Digital Declaration“, published in German and English in the Frankfurter Allgemeine Zeitung. Her followup 2015 scholarly article in the Journal of Information Technology titled „Big Other: Surveillance Capitalism and the Prospects of an Information Civilization“ received the International Conference on Information Systems Scholars‘ 2016 Best Paper Award.

Surveillance capitalism and its consequences for twenty-first century society are most fully theorized in her book, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. Zuboff’s scholarship on surveillance capitalism as a „rogue mutation of capitalism“ has become a primary framework for understanding big data and the larger field of commercial surveillance that she describes as a „surveillance-based economic order“. She argues that neither privacy nor antitrust laws provide adequate protection from the unprecedented practices of surveillance capitalism. Zuboff describes surveillance capitalism as an economic and social logic. Her book originates the concept of ‚instrumentarian power‘, in contrast to totalitarian power. Instrumentarian power is a consequence of surveillance capitalist operations that threaten individual autonomy and democracy.

Many issues that plague contemporary society including the assault on privacy and the so-called ‚privacy paradox‘, behavioral targeting, fake news, ubiquitous tracking, legislative and regulatory failure, algorithmic governance, social media addiction, abrogation of human rights, democratic destabilization, and more are reinterpreted and explained through the lens of surveillance capitalism’s economic and social imperatives.

Von Shoshana Zuboff’s Homepage:

Shoshana Zuboff joined the Harvard Business School faculty in 1981. One of the first tenured women at the school, she was the Charles Edward Wilson Professor of Business Administration. In 2014 and 2015 she was a Faculty Associate at the Berkman Center for Internet and Society at Harvard Law School. Her career has been devoted to the study of the rise of the digital, its individual, organizational, and social consequences, and its relationship to the history and future of capitalism. She also founded and led the executive education program, Odyssey: School for the Second Half of Life.

NEW WORK

Shoshana Zuboff’s latest book is The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. This new work integrates Zuboff’s lifelong themes: the historical emergence of psychological individuality, the conditions for human development, the digital revolution, and the evolution of capitalism. It begins with the oldest questions: home or exile? master or slave? It explores the emergence of surveillance capitalism as the dominant form of information capitalism and its implications for individuals, society, and democracy in the twenty-first century.

Shoshana Zuboff’s essay “Big Other: Surveillance Capitalism and the Prospects of an Information Civilization,” which appeared in the March 2015 special issue of the Journal of Information Technology, was the recipient of the International Conference on Information Systems Senior Scholars’ 2016 Best Paper Award. Zuboff’s study of surveillance capitalism builds on her  earlier work in, The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism (Penguin, 2002), co-authored with Jim Maxmin and In the Age of the Smart Machine: The Future of Work and Power (Basic Books, 1988).

THE SUPPORT ECONOMY

Long before the economic crisis of 2007-2008, this far-reaching multi-disciplinary effort integrated history, sociology, management, and economics to explain why today’s business models have reached the limits of their adaptive range:   “People have changed more than the commercial organizations upon which they depend…In the chasm that now separates individuals and organizations lie the keys to a new economic order with vast potential for wealth creation and individual fulfillment.  The marketplace of a support economy and the associated possibilities of a new distributed capitalism are emerging from the outrage, disappointments, frustrations, and all too frequent humiliations to which today’s new individuals are subjected at the hands of the old organizations.”

The Support Economy has been praised and translated around the world.  It was selected by strategy+business as one of the top ten business books of 2003 and ranked number one in the “Values” category. BusinessWeek named it the “number one idea” in its special issue on “Twenty Five Ideas for a Changing World”. Inc. magazine described The Support Economy as “the new new thing” in its special anniversary issue on entrepreneurship.  The book has also been featured in dozens of other magazines and newspapers including The Economist, Fast Company, The Financial Times, The Times of London, The Boston Globe, The Washington Post and Across the Board (The Conference Board) as well as in major publications in Germany, Italy, India, China, Brazil, Finland, Croatia, Japan, Canada, and South Korea.

In 2006, strategy+business named Shoshana among the eleven most original business thinkers in the world.  She was featured in 2004 as a “Creative Mind” in strategy+business, described as “a maverick management guru…one of the sharpest most unorthodox thinkers today.”

IN THE AGE OF THE SMART MACHINE

Author of the celebrated classic In the Age of the Smart Machine: The Future of Work and Power (1988), Shoshana has been called “the true prophet of the information age”.  In the Age of the Smart Machine won instant critical acclaim in both the academic and trade press—including the front page review in the New York Times Book Review– and has long been considered the definitive study of information technology in the workplace.

In the Age of the Smart Machine is the source of many concepts that have become widely integrated into the understanding of information technologies and their consequences. These include the abstraction of work associated with information technology and its related skill demands; that information technology can pave the way for more fluid distributed work arrangements; the concept of the “information panopticon”; the duality of information technology as an informating and an automating technology; computer-mediated action; information as a challenge to command/control; the social construction of technology; the collaborative patterns of information work–to name but a few.

A scholarly article by Andrew Burton-Jones reviews the continuing impact of In the Age of the Smart Machine on IT-oriented scholarship. He describes the book as “the most cited and celebrated in the whole of the IS field…” According to Finnish scholars Hanna Timonen and Kaija-Stiina Paloheimo’s 2008 analysis of the emergence and diffusion of the concept of knowledge work, In the Age of the Smart Machine is one of three late twentieth century books, including Peter Drucker’s In the Age of Discontinuity and Daniel Bell’s The Coming of Post-Industrial Society, that are responsible for the diffusion of the concept of “knowledge work.”

According to London School of Economics Professor Jannis Kallinikos’s analysis in “Smart Machines,” written on the occasion of the book’s twentieth anniversary for The Encyclopedia of Software Engineering, In the Age of the Smart Machine is “a profound study of the work implications associated with the extensive involvement of information technology in organizations. The book rapidly gained recognition across a wide spectrum of social science disciplines, including management and organization studies, information systems, social psychology, and sociology, and has been debated and quoted extensively. Twenty years may seem an awfully long time in this age of speed and rapid technological change. But, the Smart Machine, as perhaps every great work, holds out remarkably…One could indeed go as far as to claim that in some respects the book is even more relevant and timely today than it was at the time of its publication.”

OTHER WORK

Shoshana Zuboff has also been a frequent contributor to the Frankfurter Allgemeine Zeitung. Recent essays include “The Secrets of Surveillance Capitalism,” March 2016; “Disruption’s Tragic Flaw,” February 2015;  “The Digital Declaration,” September 2014; “The Digital Economy: Human Factors,” July 2014;  “Dark Google,”  April 2014;  “The New Weapons of Mass Detection,” February 2014; “Obama, Merkel, and the Bridge to an Information Civilization,” January 2014; and “Be the Friction: Our Response to the New Lords of the Ring,” June 2013.

From 2003 to 2005,  Shoshana shared her ideas on the future of business and society in her popular monthly column “Evolving”, in the magazine Fast Company.  From 2007 through 2009 she was a featured columnist for BusinessWeek.com. Her work has been showcased on CNBC, Reuters International, and the Today Show as well as in the BrandEins, Fortune, Inc., Business Week, U.S. News & World Report, CIO, The New York Times, The Financial Times, and many other news outlets. She has been heard on over 200 radio shows, including top coverage on NPR’s Marketplace, TechNation, Sound Money, Morning Edition, BBC, and the BBC World Service.

 

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